Kursus ini menekankan kefahaman tentang persekitaran periklanan, prinsip, peranan dan fungsi pengiklanan, analisis audiens dan gelagat konsumer, agensi pengiklanan, penyelidikan dalam pengiklanan, kreativiti, perancangan media, promosi, dan periklanan an(The course focuses on the environment of advertising, its principle, roles and functions, audience analysis and consumer behavior, advertising agencies, research in advertising, creativity, media planning, promotion, inter-cultural and international adve)